High-Ticket Sales Program, Sales Course, & mastermind for Ambitious Wedding & Event Business Owners

STEP INTO IRRESISTIBLE SELLING

Raise your rates, close with confidence, and 2-10x your sales.Without chasing clients.

Doors close in...

Learn the proven sales method that turns ambitious wedding pros into highly-paid, in-demand industry leaders.

Apply by January 30th at midnight (Pacific Time). We begin February 2nd.

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Trusted by educators and more:

yahoo-news-logo be-sage-logo wedding-pro-ceo-logo educate-empower-logo renee-dalo-logo emerge-logo sara-does-logo rock-paper-coin-logo the-abundance-group-logo ilea-logo wipa-logo abc-logo refine-logo fleur-society-logo evolve-logo book-more-weddings-logo wedding-summit-series-logo

Now it’s time to get paid accordingly, with a sales strategy that fits like a glove and makes the right clients say yes.

Irresistible Selling is a coaching-supported, lifetime access accelerator and mastermind community for wedding and event pros who are ready to confidently charge $10K, $20K, even $75K… and feel completely at home doing it.

This isn’t about scripts or pressure. It’s about learning to communicate your value so clearly and confidently that the right clients stop scrolling, stop ghosting, and ask “When can we start?”

You’re not a beginner. You’re already brilliant at what you do - and you’ve got the portfolio, referrals, and reputation to prove it. 

Does this sound like you?

Thousands of ambitious planners, photographers and floral designers have felt the same way.

We weren’t raised to “charge what we’re worth.” We were raised to base our value on the comfort level of others.

Here’s what I want you to know:

You’re not alone.

It’s time to flip the script - and start building a business whose bank account, clientele, and inner circle finally reflect the immense value you bring to the table.

You’ve done the work - but the next level of clients with 6-figure budgets still feels just out of reach.

You know you’re undercharging, but raising your fees feels like it could break everything you’ve built.

Or - you’re ambitious, moving fast, and you want to skip the line and learn from the strategist trusted by top performers.

What worked before isn’t working now - and you can feel yourself hitting a ceiling.

You want better, more aligned clients without chasing, performing, or selling out.

Your business looks successful on the outside, but your income doesn’t match your value.

SHOW ME AN ELEVATED WAY TO SELL

They don’t rely on scripts or sleazy tactics - they know that authentic relationships close more clients than perfectly rehearsed pitches ever could.

And that’s exactly what we do inside Irresistible Selling.

 We teach timeless, psychology-backed sales in a way that works for women who are done chasing, discounting, and trying to sell like someone they’re not.

The best salespeople don’t push.
They connect.

What the sales bros don’t want you to know:

“Do your business (and yourself) the biggest favor and sign up for IS. Right now. Maria teaches you so much more than sales-- she teaches you how to THINK like a business owner.”

"Prior to IS, I chased, made concessions, and made all sorts of other mistakes that ate away at my profit. Less than a year later, I'm making well over 6-figures and landing 35K clients. It's blown the lid off of what I ever thought I could accomplish, and now that I've achieved all of my goals, I'm going to have to think up new ones. If you're willing to do the work, let Maria save you a decade of guesswork and get right to the good stuff.”

- Daria Taylor

Daria Taylor Photography

Step into serving the next-level clients you’ve been dreaming of.

What worked to sell to small-budget clients won’t get you in the door with big-budget clients.

Selling is serving - when it’s done right.

But doing it right doesn’t mean you have to sound like a slick car salesman, read a cheesy script, or pretend to be someone you’d never buy from yourself.

Inside Irresistible Selling, I’ll help you bridge the gap between where you are now and the version of you who confidently charges $10K, $20K, or even $100K and works with clients who deeply value your work.

You’ll stop second-guessing, start leading sales conversations with clarity and confidence - and step into the version of you who’s been gathering dust on a vision board for far longer than you’d like to admit.

STEP INTO IRRESISTIBLE SELLING

method

Mindset.

Most programs teach you how to follow a script.

Irresistible Selling teaches you how to think, lead, and book clients like a top performer - because mindset, confidence, and sales strategy are inseparable.

You can’t out-strategize low self-worth.

You can’t execute what you don’t believe you’re capable of.

You can’t lead others to invest if you don’t believe in yourself first.

Sales strategy, mindset, and confidence aren’t separate - they’re a trifecta. When they click into place, you don’t just book more clients - you become the kind of person who never needs permission to grow again.

And if you've ever thought:
  • "What if I raise my rates and no one books?"
  • "Maybe I’ve already peaked."
  • "Will people still like me if I charge more?"

Let me say this clearly:
When you learn to sell in a way that feels good and just works, there is no limit to what you can charge.

And you never have to change who you are to get there.

The sales trifecta.

Confidence.

Sales Strategy.

THE

Communicate your value clearly and powerfully
Build authority without ever needing to push
Price and sell your services for $10K–$100K without flinching
Lead sales conversations that feel natural, strategic, and soul-aligned
Build a brand that clients say “yes” to before you even get on the call
You’ll learn how to:
Confidence is the currency of sales, and it starts here.
“I came in here to ring the bell for booking a $15k package - my highest ever - just a few hours after the consult. I just went to countersign the contract, and they added on a bunch of upgrades and it's now a $21k contract!!”
-Cindy Savage, Aisle Less Traveled

Irresistible Selling isn’t a sales course.

It’s a full ecosystem designed to help you step fully into the leader you’re meant to be.

 The Container

High-touch coaching. Mastermind-level support. A community that won’t let you shrink.

Whether you're raising your rates, booking your first $10K client, or scaling to multiple six or seven figures, you’ll be surrounded by women on the same path - bold enough to go first, and generous enough to rise together.


We blend:

  • Advanced, psychology-driven curriculum

  • Live group coaching with personalized support

  • Mastermind-style accountability

  • A powerful community of women who match your level of ambition

And here's the best part:
You get lifetime access.



That means you can revisit the material any time you hit a new level, shift your offers, or need a reminder of your own power.

This isn’t just business strategy.
 

This is identity work - and it changes everything.

Don’t be surprised when the confidence you build here starts showing up in your pricing…
 your boundaries… your relationships… and your entire life.


My clients regularly double their revenue - and many see 2–10x growth within their first year.

They book high-end clients, step into elevated positioning, and become the names people follow: featured in Martha Stewart and Vogue, recognized as top photographers and planners, and often becoming educators themselves.

That’s the room you’re joining - a high-level community you’ll learn from, collaborate with, and grow alongside.

join the community

WHAT YOU GET INSIDE IRRESISTIBLE SELLING

This isn’t a learning library.

 This is a high-impact sales container built for women who want results - not rules.

You don’t have time to sift through 174 hours of mismatched trainings or follow someone else’s rigid formula. You need a strategy that works for you - with fast wins, smart coaching, and tailored support to help you implement.

Inside Irresistible Selling, you’ll learn how to sell $10K–$100K offers with confidence, attract high-value clients who respect your expertise, and finally stop second-guessing your worth. Many of our clients make their investment back within weeks - some within 24 hours.

Lifetime Access to Everything

No expiration. No fine print. You get access to the entire program, the community, the call replays, and the bonus vault - forever. That means the moment you’re ready to raise your rates again (and again), everything you need is still right here.

(Value Priceless)

Bi-Weekly Group Coaching + Mastermind Calls

Live 60-minute calls led by Maria and her expert team, combining coaching, hot-seat feedback, and strategic conversation. You’ll receive tailored guidance, real-time clarity, and insight shaped not just by Maria—but by the collective experience of a room full of high-performing peers. . Can’t attend a call? Submit your questions and listen to the replay with your personalized coaching included - just like being in the room.

5 Core Training Modules

Short, strategic, and designed for implementation, not overwhelm. You’ll get powerful audios, transcripts and worksheets that walk you through exactly how to position your value, raise your rates, and lead sales conversations that convert.

(Value $14,985)

The Irresistible Selling Mastermind Community

Our private mastermind space is where the magic happens between calls. Ask questions, get feedback, and connect with a curated group of bold, generous women who are all playing at the level you want to be at - or higher. This is a no-fluff, high-standards community that actually supports your growth and helps you see that more is possible for you.

(Value $10,000)
(Value $15,000)
“Irresistible Selling is the only program that I enrolled in where I feel like I’m still using all the things that I learned through the program. It’s ingrained in my business.”
- Alyson Thompson, Birdcage & Blushers

curriculum

The proven roadmap to booking $10K–$100K clients — with confidence, not pressure

 (Value $14,985)

Each module in Irresistible Selling is designed to unlock a specific transformation in how you show up, sell, and earn. You’ll walk away with clear, repeatable strategies you can use immediately - and revisit every time you raise your rates, shift your offers, or elevate your clientele.

the

learn more

 (Value $2,997)

Module 5:

Money Mastery

Sell your highest packages without being pushy, salesy or chasing

  • The most common way entrepreneurs lose sales - and how to stop doing it
  • The art of selling your biggest packages without discounting
  • How to confidently guide the conversation toward a “yes” on the spot

 (Value $2,997)

Module 4:

Turn Every Objection into a Resounding YES!

Handle objections with confidence - and turn hesitation into high-paying clients

  • What objections really are - and why they're key to booking the client
  • The exact language to turn an objection into an opportunity
  • How to prevent ghosting, pricing fear, and maybe’s before they start

- Ashley

"I thought I lost a client because they decided to go with a less expensive planner. Recently, she emailed me saying they weren't happy that this planner was slightly unresponsive, and asked if I could meet them in the middle with price.

Using what Maria taught about objections, I sent a long email explaining our process, why we are more, why we cannot discount then attaching two recent reviews. She emailed me the next day saying they are going to make it work!"

 (Value $2,997)

Module 3:

The Art of Having Clients Lining Up To Pay You

Learn the psychology of connection so clients want to hire you - before you even say a word

  • The secret to building trust and likeability without saying a word
  • A simple 3-step process that makes you instantly more magnetic
  • How to make sales feel fun, relaxed, and rooted in connection

- LuLu


“No fluff. Real steps, with clear instructions that bring actionable results if you do the work. I mean the day I implemented one of her steps just changing my initial email pitch I had results THAT day. Can’t say that about many courses I’ve taken and approaches I’ve learned.”

 (Value $2,997)

Module 1:

How To Stand Out, Build Value & Give Yourself A Raise

- Shauna Cooney, Shauna & Jordon

"After module 1 (last week) I booked a client at our highest initial booking price by not assuming her budget was at the top of what she said, and serving her with value in a custom package that would benefit her. She invested in a custom offering that was over her budget because of the shown value based on her personal fears and desires, and I anticipate that when all is said and done, she will invest around another $3000 (minimum) between albums and rehearsal dinner coverage."
  • The 5 crucial questions that eliminate your competition instantly
  • How to raise your rates and position your value - without ever sounding defensive
  • The magical words that get dream clients eager to book you

Stand out in a saturated market and price with power - no negotiating required

 (Value $2,997)

Module 2:

Million Dollar Mindset

Build the confidence, identity, and belief system of a top-performing entrepreneur

  • The simple mindset shift that helped me triple my income in under a year
  • How to spot and replace the limiting beliefs holding you back
  • A step-by-step framework to reset your self-image — and reach big goals faster

- Rachel Wyffels, Life in Bloom

"In the past 2 weeks I have accomplished two things off my vision board and booked my largest budget wedding to date, also an ideal client! I have also felt a lot more confident in most meetings since I started this program. Thanks for your help, support, and advice!”

“So excited to ring the bell and celebrate a win!”

“Maria’s program is the REAL DEAL.”

“She emailed me the next day sayings they are going to make it work!”

“I’m beyond thrilled!”

- Alyson Thompson, Birdcage & Blushers 

“I just had a consultation with a couple, and not only did I close the deal on the call for my full-service and design package (at my higher rate), but they also added a few extra services—thanks to the strategies I’ve learned through Irresistible Selling. AND they paid in full!

I’m beyond thrilled! Feeling so grateful that the right clients are finding their way to me. 💫”

“Thanks for your help, support, and advice!"

Ready to make more - with less hustle?

Join Irresistible Selling today and get lifetime access to every module, every coaching call, and every mindset shift waiting on the other side of “yes.”
SIGN ME UP

LIFETIME BONUSES INCLUDED

Tools, templates, and expert trainings to amplify your results for years to come

These bonuses are yours forever - not as fluff, but as the powerful assets that keep working behind the scenes as you raise your rates, attract aligned clients, and scale your business.

TOTAL VALUE OF LIFETIME BONUSES:

$10,635

Apply to level up

BONUS #1

Access to the Action & Accountability Call Vault

See exactly how other women navigated objections, raised their rates, and shifted their identity in real time - so you can collapse your timeline and skip the trial and error.

 (Value $9,997)

Get coached by proxy with access to powerful, unfiltered replays from our past coaching calls.

BONUS #5

Done-For-You {Perfect Response} Email Template Kit

Scripts you’ll actually use - from inquiry to follow-up to objection-handling, so you never have to wonder “what do I say?” again.

 (Value $150)

The exact emails to send when someone ghosts, price shops, or lowballs you

BONUS #4

Get Published! A PR Expert’s Guide to Getting Your Real Weddings Published

If your dream clients aren’t finding you, this will help change that — fast.

 (Value $97)

Stand out in the market and attract high-end clients through press exposure

BONUS #2

Contract Do’s & Don’ts for Your Wedding Business

Get insider tips to strengthen your contracts and avoid costly (and energy-draining) legal mistakes — especially if you serve couples.

 (Value $247)

Protect your business and set crystal-clear expectations with your clients

BONUS #3

How to Work with Planners to Book More Clients

Learn exactly how to build relationships with planners that lead to repeat referrals, not just one-off bookings.

 (Value $144)

Position yourself as the planner’s favorite vendor - and get referrals with ease

EXPIRING BONUSES

Extra support. Extra momentum. Only available for a limited time.

These fast-action bonuses are designed to help you get results even faster - and they’re only available for a limited window. Once they’re gone, they’re gone.

BONUS #1

Book Yourself Solid Playbook

 (Value $1,497)

This isn’t theory - it’s a proven framework that walks you through how to filter out browsers, turn “maybe” leads into high-paying buyers, and book more clients without chasing or following up endlessly. It’s the entire Irresistible Selling framework wrapped in a bow.

The proven step-by-step playbook to go from ghosted to consistently booked

BONUS #2

Hand-Picked Accountability Partner

 (Value $297)

You’ll be thoughtfully matched with another Irresistible Selling member based on your goals and energy - because no one scales in isolation. You’ll have someone in your corner who gets it, keeps you on track, and celebrates your wins.

Elevate your circle - and accelerate your growth

PAY-IN-FULL BONUS

Save $500 Instantly

 (Value $500)

No coupon codes, no hoops to jump through - just instant savings when you decide to go all in.

When you pay in full, you’ll automatically receive $500 off your investment

Book Yourself Solid Playbook:

 $1,497

Hand-Picked Accountability Partner:

$297

Save $500 Instantly:

$500

$2,294

TOTAL VALUE OF EXPIRING BONUSES

Live Business School

$25,000

Module Value

$14,985

Bonus Value

$10,635

Expiring Bonus Value

$1,794

Pay in Full Bonus Value

$500

your investment:

three 3 month payments

Apply now!

TOTAL VALUE:

$52,914

$2,167

pay in full

$6,000

What you get

Apply by January 30th at midnight (Pacific Time). We begin February 2nd.

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Hours
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“My only regret in joining Irresistible Selling is that I did not do it sooner. Maria's course was a game changer for my business and how I carried myself through the sales process. I no longer feel like I am "selling" but rather it feels natural and easy to describe my services and how they benefit my clients. So incredibly thankful for Maria, her whole team, and the IS community!”
- Meg Ramos, Planner
If you want exponential income growth, you need the one skill that multiplies every other decision you make:

The Skill That Raises Your Income Ceiling

forever

Sales is the wealth-building skill that pays dividends for life.

It’s not just that you’ll make more money this year. Inside Irresistible Selling, you’ll learn how to:
  • Raise your rates again… and again… with confidence
  • Sell $10K, $20K, even $100K offers to clients who value your work deeply
  • Break free from the unspoken ceiling that’s kept you undercharging and overproving

These aren’t one-time wins. They’re compounding skills that grow with you - year after year, client after client, version after version of you.

Most programs teach tactics. I teach how to think like a top performer.

I’M READY TO MULTIPLY MY INCOME
From "I abhorred, hated, detested sales
...to $2 Million is sales!

What if sales didn’t have to feel like selling your soul?

Most creatives think they have to choose between being good at what they do and being good at sales.

But what if the same person who dreads sales calls could learn to lead them with confidence — and actually enjoy them?
You don’t have to change who you are to be successful. You just need a better way to sell.

I created Irresistible Selling because I know how intimidating sales conversations can feel. Most creatives dread getting on a call. They fear saying the wrong thing or coming off pushy. They worry they’ll have to change their personality just to get booked.

But that’s not true.

Sales isn’t a performance — it’s a skill. One that anyone can learn — especially when you’re taught the right way.

$25 Million Sales Strategist

Hey there!
Maria Bayer here.

Before launching this method, I spent years in corporate America and closed over $25 million in sales - after I learned how to harness my mindset, build value, and sell in a way that actually felt like me.

In Irresistible Selling, you’ll learn how to master the sales conversation from inquiry to booking - without chasing, discounting, or pretending to be someone you’re not.

Just ask Emma, one of our longtime IS members:

“I hated, abhorred, detested sales…

 TO…

 ‘Is it weird that all I want to do is have sales conversations?’”
 — Emma, now over $2M booked since joining Irresistible Selling

If you’ve got big goals and want a business that actually pays you what you’re worth, I’ll show you how to confidently lead every sales call - and make every next yes feel easier, aligned, and 100% you.

High-ticket sales strategist and creator of Irresistible Selling.

Trusted by educators and more:

This isn’t just a quick cash injection.
It’s a blueprint for exponential growth.

The Irresistible Selling Framework

What makes this program different from the rest?

Irresistible Selling teaches proven, psychology-backed strategies that empower you to confidently charge what you’re worth, now and as your business evolves. These are repeatable skills that scale with you, so your earning potential grows every time your confidence does. No more crossing your fingers after raising your rates. You’ll have a framework that delivers a lifetime return on investment—because when you know how to sell, there’s no limit to what you can earn.

Million Dollar Mindset Shifts

Sales is a skill—but confidence is the unlock.

Even the best strategies fall flat if you don’t believe you’re worthy of what you’re selling. That’s why mindset is built into every part of this framework. We’ll uncover and replace the beliefs that have been keeping your income and your potential stuck—so you can finally step into your next-level self and lead like the CEO you’re becoming.

As Jainé Kershner said:
“You helped me dream bigger than I thought possible”

Strategic Sales, Not Cookie-Cutter Advice

Most wedding vendor education focuses on trends, portfolios, or marketing hacks.
We teach what actually moves the needle: sales psychology and conversion strategy.

Developed from years in corporate software sales and battle-tested with thousands of wedding and creative business owners, this method goes beyond “what worked for me” advice. It’s grounded in human behavior and strategic positioning—so you can stop guessing and start booking.

This isn’t about selling in the DMs or sending clever email funnels. It’s about leading confident conversations that turn inquiries into dream clients.

A Community That Feels Like Family

This isn’t just a program. It’s a room full of high achievers who want to see you win, too.
When you join Irresistible Selling, you gain access to a curated community of ambitious, generous entrepreneurs who are building empires and cheering each other on. We don’t just network—we collaborate. You’ll be surrounded by high-performing wedding and event business owners who get it, share freely, and show up powerfully—for themselves and for each other.

Growth is contagious here.
And success doesn’t happen in isolation.

Irresistible Selling isn’t for everyone. 

Irresistible Selling is a high-level program—and it’s not the right fit for everyone.
 We built it for ambitious creatives who are ready to lead, grow, and sell at a new level.

  • You’re not ready to implement a proven sales process
  • You want to say yes to everyone, instead of attracting your dream clients
  • You’re not willing to shift your money mindset
  • You’re not motivated by building true wealth or long-term freedom

If you’re still getting your feet under you—or if you’re earlier in your sales journey—that’s okay! Message us and we’ll help guide you to the right resources for you.

It might not be time (yet) if:

Because you do.

Irresistible Selling gives you the tools, confidence, and clarity to lead sales conversations that feel like you - and still command top dollar.

No performing. No chasing. No second-guessing.

Just timeless, psychology-backed strategies that help you consistently book high-ticket clients and raise your rates with ease - year after year.

If you’ve outgrown your old pricing...
If you’re done waiting to feel “ready”...
If you know you were made for more...

Ready to walk into the room like you belong there?

Your seat’s already waiting.

Apply now!
“I booked two new clients before even beginning the modules. This just goes to show that when you invest in yourself, the universe responds and sends you clients who invest in you.”
- Krysta Cossitt, Planner